Membership Beta Is Ready And We Need Your Feedback!



Sometimes authors send beta readers pretty polished manuscripts in which they’re looking for feedback on lingering plot holes, typos, or grammatical errors. Other times authors send beta readers a first or second draft and want feedback on plot or character inconsistencies, redundant scenes, or overarching theme problems. As always, we're eager to hear what you think! Big thanks to everyone who has given feedback through the Feedback Hub and the Game bar Idea Drive. How to get access to the Game bar beta. Launch the Xbox Insider Hub on your Windows 10 PC – if you don’t have it, get it from the Windows 10 store. Select Insider Content in the upper left. Mr mac s biology page home page. Your beta testers need a way to give you feedback almost as soon as they think of it. They are doing you a favour and they’re busy. Don’t force your beta testers to go through a series of complicated steps. Make your minimum feedback requirement no more than a single sentence.

An updated version of this blog post was published on September 18th, 2018.

When it comes down to it, beta testing is all about collecting feedback on an unreleased product from customers in real environments. If you’re not collecting meaningful feedback from your testers, then your beta test isn’t really doing its job. The problem is, collecting feedback that is actually useful is one of the biggest challenges of beta and a lot harder than it sounds. Ipad iphone appsgr. 12.9. So, how can you get useful feedback from your testers without having to beg and plead for it?

First let’s discuss what we mean by meaningful or relevant feedback. Meaningful beta feedback typically meets one of two qualifications:

  1. It directly improves the quality of the product; or
  2. It addresses some other established goal of the project.

Feedback that doesn’t meet this criteria is effectively noise and can consume a great deal of your team’s time and energy, ultimately reducing the impact of your test.

As a result, the first step in collecting feedback is pretty straightforward: know what you’re looking for. Before your project even starts, create a beta test plan that lists your goals. This way you can guide users to the features where you need feedback the most. It will also help you keep an eye out for distracting topics, so you can refocus your testers.

The second piece of the puzzle is selecting the right testers. We’ve written about this topic a great deal, but basically you’re looking for testers that fit the demographics of your target market and give signs that they’re going to be amazing testers. Picking the right testers will give you a significant advantage because they’ll bring enthusiasm and interest to the table, improving the likelihood that they’ll give good feedback.

With your plan and testers in place, you need to make sure you have a good tool with a great interface, so they can easily give you the feedback you need. If your users don’t have an easy way to submit feedback, no amount of enthusiasm or coaxing is going to make up for it. Our platform is designed to reduce friction for your testers and make it easy to collect, manage, and distribute all of your beta feedback. Having the right tools in place can make a huge difference in the success of your beta test, so it’s worth taking the time to find the right tool for your situation.

Next you need to communicate expectations. This means telling your testers what you need from them and educating them on how to give it to you. We recommend communicating this in your Beta Participant Agreement, as well as throughout the test itself. Your testers genuinely want to help, so it’s important that you communicate with them how they can best contribute to your test.

Once you’re up and running, you need to give ongoing direction to your testers. It’s not enough to just hope that your testers are going to give you feedback on every inch of the product. You need to engage with them to make sure you get the feedback you need. This engagement can take many forms. You can solicit feedback by creating surveys, assigning tasks, or asking for daily journals. This will keep your testers engaged in trying out new features and giving detailed feedback on their experiences, while making sure you get coverage where you need it.

In addition to this, you should be actively responding to feedback. Ask your testers for clarification, have them regress fixes, or simply thank them for their feedback. This lets them know that you value their feedback, which will encourage them to keep submitting it. It also makes sure that you have all the details you need to act on their feedback once it’s in the hands of the right members of your team.

Collecting feedback from real users is the core of what makes beta valuable to you and your company. Putting these practices in place will ensure that your beta gets off on the right foot and gives you the feedback you need to make your product soar.

When collected and implemented properly, customer feedback can help improve your product and the services that support it. Learning of how customers perceive your business is critical to building a customer-centric culture that strives to provide the best possible experience for prospects and customers alike.

In this article we are going to explore the best and most effective ways to approach customers for feedback.

Why don’t customers leave feedback?

Honestly, why would they? Boxhead 2 play hacked unblocked.

Approaching customers for feedback the right way makes all the difference. Sending a request for feedback with a “Feel free to let me know what you think” doesn’t inspire people to respond. If you’ve been taking this “feel free” approach, the message you’ve really been sending across is “Eh, we could do with or without your input.” You must play to the motivation of why people write online reviews.

When you’re essentially mining for free data and insights from your customers, this is actually a pretty rude way to do it. Is it really any wonder response rates are low when they’re asked with such indifference?

Ready

You must prove that their feedback — should they choose to give it — will not be thrown into a shoebox and forgotten.

If you really want something as precious as honest customer feedback, you must be proper and intentional. Which brings us to the first point:

1. Know why you’re asking for customers feedback

Ask yourself why you’re asking for customer feedback. Are you looking to better your product by learning from customers how existing functionality may be improved? What features your users would want to see in your product? Or whether or not customers are satisfied with the level of support you’re providing?

You can learn where you’re lacking by asking questions specific to one area of your business. This helps users dig in and consider one aspect that they’ve experienced and be somewhat critical of it.

“If you don’t use the information you’re asking for, you’re wasting your customer’s time. You’re also wasting yours. You’ll have a whole batch of responses to look through and none of them will make a difference. Instead, save time and get better responses, by including only the essential questions.” – Kissmetrics’ Lars Lorgren.

When reaching out to customers look into the most effective ways to gather feedback. What questions work for you and which channels are customers most responsive on.

2. Open a conversation

When approaching customers for feedback make sure to ask questions that encourage a free flowing response rather than simply a YES/NO or a 3.5 out of 5.

“Ask what, not why,” says Claire Lew at Know Your Company. “For example, when you ask, “Do you have any frustrations?” it’s very easy for the person to default and say “no.” But when you ask, “What could be better in the company?” that question assumes that there are things that could be better. It opens the opportunity for someone to provide a more honest answer.”

While asking questions, dig for information that can really help you improve that area of your business that needs improvement. If the goal is to improve an outstanding issue some customers have been facing, ask how often the problem occurs — frequently? Not very often? When was the last time it happened? Keep prompting and digging until you hit on a conversation.

When reaching out through email one of the best ways to prompt a response is by ending the email with a simple “What do you think?” to invite a response. It’s not only the polite thing to do at the end of what’s essentially a monologue, but it’s a simple and assertive way to request a dialogue.

Squarespace takes a similar approach in its initial request for feedback:

3. Ask the right person the right questions.

But even something as simple as “What do you think?” can be too big a question. Stefano Bernardi at Betable offers the following advice:

Ask about parts, not just the whole.

“If you end your email with: “Can you give me some feedback?” I can guarantee you won’t be getting a ton of responses. Instead, you need to think about the strengths and skills of that person and ask for feedback on something specific, related to those skills.”

This is how Quora surveys its customers: This email’s a winner for a couple of reasons:

  • Sent from a real person, not “Quora Customer Service”
  • Narrows the line of questioning to the recipient’s experience as a writer (not just “how do you like Quora?)
  • Includes why they chose to get in touch (“We noticed you recently wrote answers”)

If you don’t have a template of your own, borrow this one!

4. Serve Feedback Forms

Membership Beta Is Ready And We Need Your Feedback Homeostasis

A short form on your website can work wonders when it comes to encouraging customers to provide feedback. However, at the end of the day it does boil down to what your goal is. If you’re looking to improve your help center articles, get an idea of why someone abandoned their shopping cart, or how good a live chat experience was, then feedback forms are the way to go.

Remember not to ask more questions than absolutely necessary in your form and always make the effort to ask the ‘right’ questions as that will ultimately determine the success of your campaign.

a) Help Center Article Feedback

Several websites have knowledge base articles for topics with a message at the end of the article asking whether or not the article was helpful.

Google does this with all of their support articles.This practice encourages users to click either yes or no letting you know if the article was in fact helpful.

If a user does not find a resource to be helpful, present them with one simple question – ‘How can we improve?’b) Cart Abandonment

When a user leaves their shopping cart it means something went terribly wrong. To get to the bottom of why they decided against a purchase, services like Qualaroo provide exit surveys/feedback forms that can be served when a user abandons their shopping cart.

If you could ask one question, I’d recommend you go with ‘What would have convinced you to complete the purchase of the item(s) in your cart?

This approach encourages a user to type what they feel would have convinced them to complete the purchase. If you offer up multiple choices, you restrict the user to pre-defined outcomes that you ‘feel’ are possible reasons for abandoning a cart. You may get fewer responses this way, but the ones you get will be thought out and helpful.

c) Live Chat

After helping a customer or a prospect, asking for feedback on their live chat experience is something many businesses are now doing. The timing is perfect as the user has very recently been assisted by a live agent.

Let’s look at this example from hosting company, SiteGround.

At the end of the live chat session a user is served a pop-up requesting feedback on the agent’s performance so they may improve their service and support.

This approach encourages users to rate the chat. Unless the service provided was absolutely useless, customers and prospects will more often than not give Nikola N a 5 star rating.

5. Get Survey & NPS Results

Getting customers and prospects to respond to a survey can help you learn what they like about your business and what they don’t. The real challenge lies in getting your audience to respond to your survey.

When sending users a survey email always remember to use a well thought out subject line. This one area will determine the success of your survey. If the subject is not catchy and doesn’t interest your customer – your survey is not going to get any responses.

If you’re of the opinion asking fewer questions is better, then Net Promoter Score is the way to go.

You can email the NPS survey using Survey Monkey or you could serve it as a pop-up on your website.

6. Conduct Social Media Polls

These days businesses can gather important data through polls conducted across all major social platforms such as Facebook, Twitter, LinkedIn and Instagram.

Here’s an example of how McDonald’s conducted a poll on twitter to understand what 2 for $2 menu items customers were more likely to order.

Conducting polls across social channels allows your business to informally engage users through fun, and easy questions for which results are displayed immediately after one has cast their vote. It’s a fantastic way to engage customers and prospects to get feedback and gain insight into what aspects of a product or service users appreciate and where things may be improved.

Membership Beta Is Ready And We Need Your Feedback Survey

7. Send a personal note of thanks + follow up (not optional)

What happens when the feedback you received from a customer ends up being incorporated in a product update or a policy change? If the answer is “nothing,” then you’re leaving brownie points on the table. Customers love to know that they were heard.

The simplest, most underutilized engagement opportunity is the personal follow up note.

What a powerful way to make your customers feel closer to you, perhaps even part of your company’s growth story. There should be a B2B jail for those who squander this golden engagement opportunity. Especially because you can follow up easily, no matter the size of your business.

Once, a customer’s feedback proved so valuable that I continued to follow up with her as we developed our new Getting Started Guide:

Hi XXXXXX, I just wanted to drop a quick note to see how you’re doing with Kayako. Meanwhile, we’re finishing up a brand new “Getting Started Guide” that took a lot of inspiration from our chat. I’d love to send it your way and see what you think. Would that be something you’d be interested in? I’m interested to understand whether this guide (or something like it) would save you time while training your new reps. Let me know!

It’s not unlike the short note you’d drop after attending a job interview or a coffee date. Whenever possible, give your customer’s feedback on their feedback. After all, they’re taking time out of their day to tell you why they’re doing business with you (or not).

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