Seo Tips: How To Use 360 Degree Photos On Google My Business

Posted : admin | On 21-04-2021



Do you own a local business? Are you looking for a way to generate more interest online? If so, an important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing.

On the home page, click “Photos” to begin. On the Photos bar, click “360”, which will be the location of all of your 360-degree shots for your business. There are also a myriad of image and video options that you can use as well, such as interior and exterior images, and even images of your team at work. If a traditional photo is worth one thousand words, a 360 degree photo is worth ten thousand because they will interact with a 360 photo. With a regular Android smartphone or iPhone, and the Google.

Now’s the time to learn more about Google My Business, including how to optimize this page to increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps.

  • If you aren’t ready to spend the money on a 360-degree video camera, there is currently an app you can use to experiment with 360-degree photos. However, it is a bit more time-consuming because it.
  • Create photos with a 360 camera Set up and connect your phone and 360 camera. Tap the blue linked camera. In the 'Profile' tab, look at the bottom right and you’ll see a blue circle with an orange.
  • InShot is great for businesses that need to take 360-degree videos of products, food, or a large space. InShot is great for virtually any type of business — an art gallery, professional landscapers, coffee shops or restaurants, interior designers, real estate agents — the possibilities are truly endless.


While this tool has a lot to offer, its primary goal is to provide the online world with basic details related to your business. This includes but is not limited to:

  • Business hours
  • Phone number
  • Directions on Google Search and Maps
Seo tips: how to use 360 degree photos on google my business search

What is Google My Business?

Isn’t Google My Business the same as other Google services? To sum it up, qualifying local businesses can claim this free listing on Google and include information about their company, like their address, phone number, business hours, and types of payments accepted.

Google has continued to make changes to the way it supports local businesses, including a shift to this new name and platform. Here’s what the search engine giant has to say about this:

“If you previously used If you previously used Google Places for Business or Google+ Pages Dashboard to manage your business information, your account has been automatically upgraded to Google My Business.”

Complete all the information Google asks for

When it comes to optimizing your Google My Business page, there are a few things you can do to improve your position. Get started with the following:

1. Provide Accurate Business Information

When was the last time you reviewed your information? When people search for your business on Google, it’s imperative that Google is provided with accurate information, such as your phone number, address, and website.

2. Be Unique

One of the best ways to optimize your Google My Business page and stand out from the crowd is to be unique. There are many ways of doing so, such as:

  • Sharing information on what makes your business the best in your area.
  • Responding to reviews, both positive and negative (hopefully these are few and far between).
  • Adding images of your storefront, interior, staff, and products/services (when applicable).

It’s one thing to create a Google My Business page. It’s another thing entirely to take the steps necessary to make it unique.

3. Create a 360-degree Virtual Tour

This isn’t something you have to do, but once again, it will allow your business to stand out. Through this feature, you can provide online searchers with a 360-degree virtual tour of your business, ensuring that they get an up close view before visiting in person.

Other GMB Optimization Tips

While the above tips will put you on the right path to creating and optimizing your Google My Business page, you don’t want to stop there. By taking a few additional steps, it won’t be long before you find your page outdoing your competition.

1. Double Check Your Category

This may not sound like a big deal, but listing the wrong category for your business could work against you.

While most businesses find this simple, others need to take a step back and think about the category that best describes their company. The best thing you can do is be as accurate as possible.

2. Create a Killer Introduction

Details, details, and more details. The introduction section is your chance to provided detailed information regarding your business. While you don’t want to overdo it, this is a great place to sneak in a few keywords that best describe your company.

Here are some tips for creating an introduction:

  • Use headings
  • Short paragraphs are best
  • Use bullet points to break up the text

3. Respond to Reviews

This is mentioned above, but it’s well worth touching on again. The more people you serve the greater chance you have of receiving reviews.

While you hope that every review is positive, this won’t always be the case. Even the best companies receive negative feedback form time to time.

Make it a habit to read and respond to every review.

Conclusion

Did you know there are approximately 28 million small businesses in the United States? This is a large number no matter how you look at it.

With so much competition, regardless of location or industry, it’s important to do whatever it takes to position yourself for success. In today’s day and age, this means focusing a lot of time, money, and resources on your online presence.

Your Google My Business page has a lot to do with this. With the right optimization strategy in place, you may soon find that this is one of the best ways to reach your audience, grow your business, and prove your reputation within your industry.

Based on the comments and questions we are being asked, we noticed that there is a wide misconception on what stereoscopic videos are and how different they are from monoscopic videos.

Firstly all the 360 videos you are watching from YouTube and Facebook are monoscopic. However, stereoscopic VR videos add a coolness factors to videos, but in some cases, it is not what you need (yeah, read on to find out why).

The Ultimate Guide You Need Before You Start Making 360 Degrees Videos

Making 360 videos is more convenient and easy.You can now get rid of all the standard video limitations. Although the resolution while making 360 videos is

Difference between monoscopic and stereoscopic videos

A standard 360 video is a flat equirectangular spherical video similar to viewing the world map on a globe. If viewed using VR Headsets, it feels as if you are inside the globe and looking at the inner surface.

Thanks to the head tracking devices in place, whenever your head moves, these devices give you a feeling as if you are completely inside the scene.

Stereoscopic videos are a world apart from these. The addition of depth information within these videos is the main difference.

Using two lenses side by side gives each eye a different vantage point and you naturally experience the depth (as in 3D movies). But without proper planning and implementation these videos would look quite strange.

What Stereoscopic Videos Mean To VR

The stereoscopic videos or the 3D video experience in VR carries with it certain complexities. The phenomenon of stitching is far more complicated with these videos.

This is because if there is any flaw during combining video (technically called stitching) from different sources it is highly magnified in 3D. This means that the video could even unwatchable and irritating to the eyes.

Seo Tips: How To Use 360 Degree Photos On Google My Business Listing

There are actually many ill affects a poorly implemented stereoscopic 360 video footage can lead to. These range from general discomfort to the viewer eyes, headaches, nausea and dizziness.

However other than these health effects it can also cause quality issues. Objects present in a poorly implemented stereoscopic video can look like cardboard cutouts. Several optical flaws like chromatic aberration, for example, could become apparent.

Perfecting Stereoscopic videos for VR

You can avoid flaws in stereoscopic 3D 360 videos by shooting in controlled environments and planning to perfection.

Being self-aware of the stitch line and localizing subjects to defined quadrants while shooting are some of the things you need to worry about with these cameras.

Seo Tips: How To Use 360 Degree Photos On Google My Business Account

Because of these limitations, stereoscopic 360 videos are not ideal for news gathering, live events or even sports or situations with variable and moving parts.

Seo Tips: How To Use 360 Degree Photos On Google My Business Name

People are going to feel terribly uncomfortable trying to watch content like this in 3D. Still, we figure out the magical way to capture a perfect 3D shot with all kinds of motion and variables.

A lot of the 360 degrees photos and videos content we have around us would become inconsumable in stereoscopic 3D.

Probably only some kind revolution in displays could bring stereoscopic videos back on demand. Hence the focus currently is on making monoscopic 360 photos and videos only.

Monoscopic Cameras Rule The Market

Seo tips: how to use 360 degree photos on google my business listing

Like already mentioned, monoscopic 360 photos and videos libraries already serve great content. There are many options in terms of 360 degrees cameras available at far lower costs compared to ones with stereoscopic filming capabilities.

In terms of resolution, monoscopic videos can have a double resolution to that of stereoscopic videos. So there’s absolutely no need for anyone who craves for a good resolution to shoot stereoscopic 3D videos. Especially right now when it’s kind of tricky to even get past the blurring.

Currently, the best 3D video content we see suitable for VR is very controlled and static and is offered by Felix & Paul Studios.

Image Credits: WSJ, FaceBook360